The HOMEISSUE Podcast shares honest conversations with creatives, interior and design founders building modern brands with structure, strategy and long-term vision.

About the host

I’m Alena Gröfler, the host of the HOMEISSUE Podcast and the founder of HOMEISSUE.

Over the years I’ve gathered my own fair share of experience building businesses within the design and creative industry. I know how exciting — but also how challenging — it can be to turn an idea into a brand, to position your work and to make it visible.

Getting here wasn’t a straight line. I took a few detours before feeling brave enough to fully commit to the work I do today. I studied politics, journalism and business, and along the way I started things more than once, sometimes giving up and starting again.

Those experiences shaped how I think about entrepreneurship and are also what sparked my curiosity about other founders. I’m genuinely interested in the paths people take, the decisions they make and the lessons they learn while building a creative business.

Through the HOMEISSUE Podcast, I speak with interior designers, furniture brands and creative founders about their journeys, their strategies and what it really takes to grow a design-driven brand today.