DOUXDOUX
DOUXDOUX
DOUXDOUX
A Parisian cushion brand built from a single product image. No brief beyond the product itself. No existing identity. Just a velvet cushion with ruffled edges — and everything we could build around it.
A Parisian cushion brand built from a single product image. No brief beyond the product itself. No existing identity. Just a velvet cushion with ruffled edges — and everything we could build around it.
Role: Brand Identity & Campaign
Date: 2026
Branding · AI Content · Campaign · Experiential Marketing
Branding · AI Content · Campaign · Experiential Marketing
About project
Minimal fashion approach.
↳ The name — DouxDoux. Doux is French for soft. Say it twice and it becomes something else. A whisper. A pet name. Something intimate. That's the brand.
↳ The palette — we pulled every colour directly from the velvet. Poudre. Rose Ancienne. Terracotta Rose. Then named them all in French, because the brand deserved a language that matched its soul.
↳ The campaign rule — we agreed on one thing early: we would never show the cushion where it belongs. No sofa. No bedroom. No styled shelf. We took it out of the home entirely and shot it like a fashion accessory. Because interior brands sell rooms. We wanted DouxDoux to sell a feeling.
Kreme Awards — Site of the year
We are thrilled and deeply honored to announce that our agency has been awarded the prestigious "Site of the Year Creative Design Award." This recognition celebrates our unwavering commitment to pushing the boundaries of creativity and innovation in the field of design.
We would like to express our heartfelt gratitude to all of you for your unwavering support, trust, and collaboration throughout this incredible journey. This award is a testament to the collective efforts and passion of our talented team, who consistently strive to deliver exceptional design solutions that captivate and inspire.
About project
Minimal fashion approach.
↳ The name — DouxDoux. Doux is French for soft. Say it twice and it becomes something else. A whisper. A pet name. Something intimate. That's the brand.
↳ The palette — we pulled every colour directly from the velvet. Poudre. Rose Ancienne. Terracotta Rose. Then named them all in French, because the brand deserved a language that matched its soul.
↳ The campaign rule — we agreed on one thing early: we would never show the cushion where it belongs. No sofa. No bedroom. No styled shelf. We took it out of the home entirely and shot it like a fashion accessory. Because interior brands sell rooms. We wanted DouxDoux to sell a feeling.
Kreme Awards — Site of the year
We are thrilled and deeply honored to announce that our agency has been awarded the prestigious "Site of the Year Creative Design Award." This recognition celebrates our unwavering commitment to pushing the boundaries of creativity and innovation in the field of design.
We would like to express our heartfelt gratitude to all of you for your unwavering support, trust, and collaboration throughout this incredible journey. This award is a testament to the collective efforts and passion of our talented team, who consistently strive to deliver exceptional design solutions that captivate and inspire.
About project
Minimal fashion approach.
↳ The name — DouxDoux. Doux is French for soft. Say it twice and it becomes something else. A whisper. A pet name. Something intimate. That's the brand.
↳ The palette — we pulled every colour directly from the velvet. Poudre. Rose Ancienne. Terracotta Rose. Then named them all in French, because the brand deserved a language that matched its soul.
↳ The campaign rule — we agreed on one thing early: we would never show the cushion where it belongs. No sofa. No bedroom. No styled shelf. We took it out of the home entirely and shot it like a fashion accessory. Because interior brands sell rooms. We wanted DouxDoux to sell a feeling.
Kreme Awards — Site of the year
We are thrilled and deeply honored to announce that our agency has been awarded the prestigious "Site of the Year Creative Design Award." This recognition celebrates our unwavering commitment to pushing the boundaries of creativity and innovation in the field of design.
We would like to express our heartfelt gratitude to all of you for your unwavering support, trust, and collaboration throughout this incredible journey. This award is a testament to the collective efforts and passion of our talented team, who consistently strive to deliver exceptional design solutions that captivate and inspire.
HOMEISSUE e.U.
A-1070 Vienna
office@homeissue.com
HOMEISSUE
HOMEISSUE e.U.
A-1070 Vienna
office@homeissue.com
HOMEISSUE
HOMEISSUE e.U.
A-1070 Vienna
office@homeissue.com
HOMEISSUE